Re-Wild Yourself
Joining forces with Oi for Visit Jersey’s latest campaign takes a social first approach, focusing on all things outdoors; nature, wilderness and local experiences.
Working alongside the in-house marketing team at Visit Jersey, Oi crafted a clear plan and approach to the challenge of highlighting the island's national park offering and outdoor bookable pursuits.
We started looking at the overarching message and the creative team came up with a spa versus nature comparison. The idea was supported by a strong and engaging visual approach, which we storyboarded to gain buy-in of the idea from the client. Plémont Bay’s waterfall worked perfectly as Jersey’s own ‘experience shower’, the island's coasteering activities as an exhilarating ‘plunge pool’ and a simple comparison between beach and studio yoga set the scene for how we do things slightly differently in Jersey. There were also scenes of the aromatherapy room at Jersey Lavender as well as the relaxation room taking place under the stars.
